IMARC Group's report titled "South Korea Video Streaming Market Report by Component (Solution, Services), Streaming Type (Live/Linear Video Streaming, Non-Linear Video Streaming), Revenue Model (Subscription, Transactional, Advertisement, Hybrid), End User (Personal, Commercial), and Region 2024-2032”. South Korea video streaming market size is projected to exhibit a growth rate (CAGR) of 8.43% during 2024-2032.
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Technological advancements as well as shifting consumer preferences are the factors responsible for the growth of the South Korea video streaming market. Additionally, the market is driven by the high adoption of high-speed internet and 5G technology, which have significantly enhanced the streaming experience by reducing buffering times and improving video quality. Moreover, the proliferation of smart devices such as smartphones, tablets, and smart TVs has made it easier for consumers to avail of streaming content anytime, anywhere. This convenience is particularly attractive to the tech-savvy younger generation, who prefer on-demand entertainment over traditional cable TV, thereby escalating the market.
Another significant driver is the rising need for diverse and localized content. Consumers are increasingly seeking a variety of content, including local dramas, movies, and reality shows, alongside international offerings, which is fueling the market. Additionally, streaming platforms are responding to this demand by investing heavily in original content production and acquiring rights to popular local and global shows. The success of Korean dramas and films on international platforms has also boosted the market, as it has increased the appetite for high-quality, locally produced content. Furthermore, the COVID-19 pandemic has accelerated the inclination towards video streaming, with more people staying at home and turning to digital entertainment for leisure. In line with this, the increased screen time and the growing popularity of binge-watching culture have driven the subscription rates and viewership on streaming platforms, which is anticipated to drive the South Korea video streaming market over the forecasted period.
South Korea Video Streaming Market Report Segmentation:
Component Insights:
- Solution
- IPTV
- Over-the-top
- Pay TV
- Services
- Consulting
- Managed Services
- Training and Support
Streaming Type Insights:
- Live/Linear Video Streaming
- Non-Linear Video Streaming
Revenue Model Insights:
- Subscription
- Transactional
- Advertisement
- Hybrid
End User Insights:
- Personal
- Commercial
Regional Insights:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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