Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Karklina Gabriel
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- Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy
- Anastasia Karklina Gabriel
- Page: 280
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781398614031
- Publisher: Kogan Page, Ltd.
Google free books download pdf Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy (English literature) by Anastasia Karklina Gabriel 9781398614031
Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
Inclusive marketing done right: How to effectively reach
Lessons learned from those companies who have stumbled with multi-cultural marketing There are many benefits to serving diverse customer groups well. But
楽天Kobo電子書籍ストア: Cultural Intelligence for Marketers
Mar 3, 2024 —
Cultural Intelligence for Marketers by Anastasia Karklina
Mar 3, 2024 —
Authentically inclusive marketing
Oct 19, 2021 —
Cultural Intelligence for Marketers von Anastasia Karklina
Use advanced cultural insights to transform your marketing strategy culturally intelligent and genuinely inclusive. Building an Inclusive Marketing Strategy.
Cultural Intelligence for Marketers - Anastasia Karklina
Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely
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